Case study / Founder work

Snef

How Umesh Yadav leads product direction, architecture, delivery, and production systems as co-founder and CTO of Snef, an AI commerce platform.

Role

Co-founder & CTO · 2024 — now

Product

Co-founding an AI-powered personalized-commerce platform for creators and brands.

Ownership

As CTO, I work across product direction, architecture, delivery, and the production systems behind the customer experience. The code is private; the product and the responsibility are real.

Public evidence

Product direction to production
Creators and brands
Private systems, public responsibility