About

Builder, end to end.

I work where product judgment and engineering meet: shaping the idea, choosing the trade-offs, building the system, and staying responsible for what happens after launch.

Today

I'm co-founder and CTO of Snef, an AI-powered personalized-commerce platform for creators and brands. I care about simple interfaces, explicit ownership, reliable systems, and teams that move without losing clarity.

I'm based in Bengaluru. Before Snef, I built lending and banking products, learning platforms, and communications and identity systems at scale, and I contribute to open-source developer tools.

How I work

01

Own the whole path

The work is not finished at the pull request. I stay close to product decisions, production behavior, and the people using what we ship.

02

Make boundaries explicit

Small interfaces, honest limits, observable failure, and clear ownership make systems easier to change without making them fragile.

03

Build for the next decision

Good architecture preserves options. I prefer the smallest durable system that gives a team room to learn and move.

Current threads

Postgres as a key-value storeProvider API boundariesRuntime-neutral infrastructureReliable product systems

Open to

Thoughtful conversations about product and system problems, or collaborations where clear ownership and good engineering can change the outcome.

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